Project Background

City Fitness is an active lifestyle brand and community fitness club with seven locations, from East Passyunk to Fishtown. Their goal is to cultivate community fitness experiences throughout the city of Philadelphia.

Approach

96ANDX was engaged in creating and implementing an ad campaign for City Fitness. The primary goal of the billboard ad campaign is to increase brand awareness, while the main goal of the bike share ad campaign is to increase membership while promoting the different studio classes offered. By portraying active, welcoming, and inspiring visuals from live studio classes, the bike share prompts viewers to take action instantly through a QR code.

Results

The billboard was located on 12th and Market Street in Philadelphia, Pennsylvania. The bike share ads were placed throughout the city at 17 locations.