PROJECT TYPE

Brand Development

Project Background

The Sexuality and Gender Alliance of Actuaries (SAGAA) aims to facilitate connections between LGBTQ+ actuaries and allies to engage in community-wide dialogue about LGBTQ+ issues. This group aims to create a safe space for dialogue, community, and career encouragement while educating the broader actuarial profession. SAGAA engaged 96ANDX to update the organization's brand identity and positioning.

Approach

SAGAA’s brand update was designed to emulate the diversity within the LGBTQ+ community and capture the spirit of visibility. The idea of remaining individual and aligning with the collective has been manifested visually by combining many pieces to create a sense of movement towards a common goal; the upward momentum coming to a singular point represents growth. The movement starts from two different points, one from the logo and one from the left-hand side. This is inspired by the idea of those in the community merging with those outside of the community to create belonging and alignment.