Project Background

The Maj is a boutique hotel in the heart of Philadelphia's historic Spring Garden neighborhood. Maj Hotel’s brand identity was inspired by connecting guests to the city’s community and immersing them in local life. The project included the development of a brand mark, design system, and collateral materials.

Approach

96ANDX’s brand update was designed to emulate boutique hospitality, inclusive experiences, and “quirky curiosity.” The Maj Hotel’s uniquely designed logo represents the pursuit of connection, the goal of facilitating unique experiences between the guests and the community.