Project Background

96ANDX was developing a brand identity and website for Launchpads, a new university housing development in New York’s Hudson Valley. The project included the development of a brand mark, core brand messaging, a design system, presentation materials, a website, collateral, stationery, and brand guidelines.

Approach

Tasked with creating a brand that resonates with the needs of today’s college students, 96ANDX drew upon research and personal experience. It tested archetypes to craft a powerful narrative and visual attributes.