AMACO/brent Customer Profiles​​​​​​​
MY ROLE
Campaign Manager
Data Analyst
Designer
Social Media Outreach
Survey Author, Creator, Manager

PROJECT TYPE
Research
Data Visualisation
TOOLKIT 
Illustrator
InDesign
SurveyMonkey
MailChimp

Project Background
Before my role at AMACO/brent, the customer profiles were written solely based on customer interactions, leading to ineffective ad campaigns. 
Approach
I authored and distributed surveys through email and social media to help the department understand who they are, their attitudes, interests, and opinions. In addition, I gathered Instagram insights to measure against the survey data collected. 
Results
I was able to break down AMACO/brent's customers into three different categories - Hobby Potters, Students, and Educators. Next, I authored in-depth survey reports for Hobby Potters and Educators from the surveys distributed by email. Then, starting with AMACO/brent's Hobby Potters and Students, I redesigned consumer profiles to help aid ad campaign planning. 

Contributions: 
All rights reserved by AMACO/brent.
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