AMACO/brent Customer Profiles
MY ROLE
Campaign Manager
Data Analyst
Designer
Social Media Outreach
Survey Author, Creator, Manager
PROJECT TYPE
Research
Data Visualisation
TOOLKIT
Illustrator
InDesign
SurveyMonkey
MailChimp
Project Background
Before my role at AMACO/brent, the customer profiles were written solely based on customer interactions, leading to ineffective ad campaigns.
Approach
I authored and distributed surveys through email and social media to help the department understand who they are, their attitudes, interests, and opinions. In addition, I gathered Instagram insights to measure against the survey data collected.
Results
I was able to break down AMACO/brent's customers into three different categories - Hobby Potters, Students, and Educators. Next, I authored in-depth survey reports for Hobby Potters and Educators from the surveys distributed by email. Then, starting with AMACO/brent's Hobby Potters and Students, I redesigned consumer profiles to help aid ad campaign planning.
Contributions:
Company: American Art Clay Company
All rights reserved by AMACO/brent.